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Matys Healthy Products SEO Case Study

Maty’s Products SEO Case Study

Challenges Faced:

  1. Competitive Health and Wellness Niche:

    • Maty’s Products operated in a highly competitive niche with established brands, requiring a strategic approach to stand out.
  2. Technical Overhaul and Legacy Issues:

    • Addressing technical issues involved overcoming legacy problems, including outdated content management systems and historical SEO practices.
  3. Content Strategy Evolution:

    • Developing an effective content strategy required adapting to evolving search engine algorithms, user behavior changes, and the dynamic nature of health-related queries.
  4. Link Building in a Sensitive Niche:

    • Building high-quality backlinks in the health industry required careful navigation of sensitive topics and compliance with industry regulations.

Strategies Implemented:

  1. Customized SEO Roadmap:

    • Developed a tailored SEO roadmap, considering the competitive landscape, technical challenges, and the need for long-term brand positioning.
  2. Technical Optimization Precision:

    • Implemented a phased technical optimization plan, addressing legacy issues and ensuring a smooth transition to a modern and user-friendly website.
  3. Iterative Content Development:

    • Iteratively refined the content strategy, incorporating real-time data, user feedback, and industry trends to stay ahead in the competitive health and wellness market.
  4. Strategic Link Building:

    • Executed a multifaceted link-building strategy, considering the sensitive nature of the health niche and building relationships with influencers and authoritative health websites.


  • Organic Keywords Ranking: 3,889

    • Reflecting the success of a strategic and adaptive approach in a fiercely competitive niche.
  • Organic Monthly Traffic: 13,056

    • Demonstrating sustained growth through ongoing optimization efforts, considering the ever-changing search landscape.
  • Google Domain Authority: 44

    • Attaining a solid domain authority through persistent efforts in building a reputable online presence.
  • Total Backlinks Created: 4,394

    • Highlighting the success of a carefully navigated link-building campaign in a sensitive industry.


This case study emphasizes the challenges inherent in a competitive and sensitive industry, showcasing the brand’s resilience and commitment to a long-term SEO strategy. It underscores the continuous effort required to navigate technical complexities, adapt to evolving search algorithms, and build a trustworthy online presence. The proposed monthly retainer reflects the ongoing commitment to maintaining and building upon these hard-earned achievements, ensuring Maty’s Products remain a prominent authority in the health and wellness space.

About The Business:

Maty’s products are clean remedies for babies, children & adults. Our ingredients provide safe & effective alternatives to modern medicine