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Auto Accessories Garage SEO Case Study

Case Study: Driving Success Through Strategic SEO for

Background:, a family-owned company founded in 2005, sought to strengthen its online presence in the competitive auto accessories market. President Steve Therriault, backed by over 30 years of experience, aimed to enhance organic visibility, increase traffic, and improve domain authority.


  1. Increase organic keyword rankings.
  2. Boost organic monthly traffic.
  3. Improve domain authority on Google.
  4. Build a robust backlink profile.

Strategies and Implementation:

1. Website Audit:

  • Conducted a comprehensive website audit to identify technical issues, on-page SEO opportunities, and areas for improvement.
  • Addressed critical technical SEO issues such as page speed, mobile responsiveness, and crawlability.

2. Keyword Research and Strategy:

  • Conducted in-depth keyword research to identify relevant, high-volume keywords related to auto accessories.
  • Developed a content strategy to target specific keywords, focusing on both informational and transactional content.

3. On-Page Optimization:

  • Optimized meta tags, headers, and content across the website based on the identified target keywords.
  • Improved internal linking structure to enhance page authority and distribute link equity effectively.

4. Content Creation and Marketing:

  • Developed high-quality, informative content around targeted keywords.
  • Implemented a content marketing strategy, including blog posts, infographics, and videos to attract and engage the target audience.

5. Link Building:

  • Executed a white-hat link-building campaign to acquire high-quality backlinks from reputable sources.
  • Focused on building a diverse backlink profile with a mix of guest posts, outreach, and social media.

6. Monitoring and Adjustments:

  • Utilized Google Analytics, Google Search Console, and other SEO tools to monitor website performance.
  • Made adjustments to the strategy based on data insights and algorithm updates.


  • Organic Keywords Ranking: Increased significantly.
  • Organic Monthly Traffic: Experienced substantial growth.
  • Domain Authority: Improved significantly on Google.
  • Total Backlinks: Expanded significantly.


Through a strategic and comprehensive SEO campaign, achieved significant improvements in organic visibility, traffic, and authority. The adaptable approach ensured a sustainable and competitive position in the online automotive accessories market.

About The Business: is a family-owned and operated company, founded in 2005 in Frankfort, Illinois.