healthcare web 4

Knollwood Nursing Center SEO Case Study

Case Study: Healthcare Facility SEO Transformation


  • Client: Knollwood Nursing Center
  • Objective: Elevate online visibility, increase organic traffic, and enhance overall SEO performance.

Initial Analysis:

  • Keywords Ranking: Identified and analyzed relevant keywords related to sub-acute rehabilitative care, nursing, and healthcare services.
  • Website Audit: Conducted a comprehensive audit to pinpoint technical issues, on-page optimization gaps, and opportunities for improvement.

On-Page Optimization:

  • Keyword Research: In-depth research to identify primary and secondary target keywords.
  • Content Optimization: Enhanced existing content and crafted new, high-quality content aligned with target keywords.
  • Meta Tags and Descriptions: Updated meta tags and descriptions for all pages to improve click-through rates.

Technical SEO:

  • Site Speed Optimization: Improved website loading speed for enhanced user experience.
  • Mobile Optimization: Ensured the website was mobile-friendly to cater to a growing mobile audience.
  • Crawlability and Indexability: Addressed issues related to search engine crawlers’ access to the site.

Off-Page SEO:

  • Link Building: Implemented a strategic link-building campaign to acquire high-quality backlinks from reputable healthcare-related websites.
  • Local SEO: Optimized Google My Business listing and local citations to improve local search rankings.

Content Marketing:

  • Blog Outreach: Launched a blog outreach campaign to promote informative content and build industry authority.
  • Social Media Integration: Shared content across relevant social media platforms to drive engagement and traffic.

Monitoring and Analysis:

  • Google Analytics: Monitored website performance using Google Analytics to track organic traffic, user behavior, and conversions.
  • Rank Tracking: Continued tracking keyword rankings to identify areas for further improvement.


  • Organic Keywords Ranking: 2,324
  • Organic Monthly Traffic: 16,819
  • Domain Authority: 21
  • Total Backlinks: 42,677


Through a strategic and comprehensive SEO campaign, Knollwood Nursing Center experienced significant improvements in organic visibility and traffic. The results indicate successful on-page optimization, technical enhancements, effective off-page SEO efforts, and a commitment to ongoing monitoring and analysis.

This case study demonstrates the impact of a tailored SEO strategy on a healthcare facility’s online presence. It serves as a testament to the effectiveness of our approach in achieving notable results for our clients.

About The Business:

Knollwood Nursing Center offer comprehensive sub-acute rehabilitative care for those recovering from an injury or illness, and have a nursing staff with strong clinical skills to help patients get back on their feet.