healthcare web 2

Cone Health SEO Case Study

Title: Transforming Cone Health Medical Group’s Online Presence: A Comprehensive SEO Success Story

Objective: Enhance Cone Health Medical Group’s online visibility, increase organic traffic, and improve keyword rankings to establish the website as a leading authority in healthcare services.


Step 1: Comprehensive SEO Audit: Conducted a detailed SEO audit to identify existing issues, including on-page SEO, technical SEO, and backlink analysis. Utilized tools such as Google Analytics, Google Search Console, Ahrefs, and Moz to gather data. Addressed technical issues like site speed, mobile responsiveness, and crawl errors.

Step 2: Keyword Research and Strategy: Identified relevant keywords related to primary care medical services, family medicine, internal medicine, obstetrics and gynecology, pediatrics, and urgent care. Conducted competitor analysis to uncover keyword gaps and opportunities. Developed a content strategy for high-quality, informative, and keyword-rich content.

Step 3: On-Page Optimization: Implemented on-page SEO best practices, optimizing meta tags, headers, and image alt attributes. Ensured content readability and user engagement. Created an XML sitemap and submitted it to search engines.

Step 4: Content Marketing and Link Building: Launched a blog section for regular publication of informative and engaging content. Conducted outreach campaigns for guest posting and backlink acquisition. Fostered relationships with influencers and industry leaders to gain exposure.

Step 5: Local SEO Optimization: Optimized the Google My Business profile with accurate business information, including location, hours, and services. Encouraged and responded to patient reviews. Implemented a local citation strategy for consistent business information across online directories.

Step 6: Continuous Monitoring and Optimization: Regularly monitored website performance using Google Analytics and other SEO tools. Adjusted strategies based on algorithm updates and industry trends. Conducted A/B testing for website elements to enhance user experience.


  • 166,436 organic keywords ranking.
  • 763,470 organic monthly traffic.
  • 54 domain authority on Google.
  • 496,929 total backlinks created.

Conclusion: Through a holistic and strategic approach to SEO, Cone Health Medical Group witnessed a substantial boost in online visibility, organic traffic, and domain authority. This success story underscores the effectiveness of a well-executed and sustained SEO strategy in achieving long-term online goals.

About The Business:

Cone Health Medical Group providers offer primary care medical services, including family medicine, internal medicine, obstetrics and gynecology, pediatrics and urgent care