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The Turquoise Home SEO Case Study

Case Study: The Turquoise Home SEO Improvement (Pitch Version)

Objective: Enhance The Turquoise Home’s online visibility and organic traffic through a robust SEO strategy.

Pre-SEO Analysis:

  1. Website Audit:

    • Conducted a thorough website audit to identify technical issues, including site speed, mobile responsiveness, and crawl errors.
    • Analyzed existing content quality, relevancy, and keyword targeting.
    • Evaluated backlink profile for potential toxic links.
  2. Competitor Analysis:

    • Researched key competitors to understand their SEO strategies.
    • Identified gaps in content, keywords, and backlinks.

Implementation of SEO Strategies:

  1. Technical SEO Optimization:

    • Resolved crawl errors and improved site speed.
    • Ensured mobile responsiveness for a better user experience.
  2. Keyword Research and Optimization:

    • Conducted in-depth keyword research to identify relevant and high-volume keywords.
    • Optimized existing content and created new, targeted content based on keyword findings.
  3. On-Page SEO:

    • Improved meta titles, meta descriptions, header tags, and image alt attributes.
    • Ensured content readability and user engagement.
  4. Content Marketing:

    • Developed a content calendar for regular, high-quality blog posts.
    • Promoted content through social media and email marketing.
  5. Backlink Building:

    • Outreach to relevant websites for guest posting opportunities.
    • Created shareable content to attract natural backlinks.
  6. Monitoring and Adjustments:

    • Regularly monitored Google Analytics and Search Console for performance metrics.
    • Adjusted strategies based on emerging trends and algorithm updates.


  • Organic Keywords Ranking: 122,302
  • Organic Monthly Traffic: 100,413
  • Domain Authority (DA): 55
  • Total Backlinks: 160,045


Through a systematic approach to technical optimization, content creation, and backlink building, The Turquoise Home experienced a substantial improvement in its SEO metrics. Ongoing monitoring and adjustments are crucial for sustaining and further improving these results over time.

About The Business:

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