jewelry web 4

Signet Jewelers SEO Case Study

Professional SEO Success: A Strategic Journey

Client Overview

Signet Jewelers, the global leader in diamond jewelry retail, faced a competitive digital landscape. Seeking to maximize online visibility and dominate search engine rankings, they partnered with our SEO expertise.


  1. Intense Competition: The jewelry market is highly competitive, requiring a strategic approach to stand out.
  2. Organic Visibility: Limited visibility in search engine results for crucial keywords.

Strategic Approach

Phase 1: In-Depth Analysis
  • Thorough Website Audit: Identified and rectified on-page issues to enhance overall site health.
  • Strategic Keyword Research: Focused on high-impact keywords to attract targeted organic traffic.
Phase 2: On-Page Optimization
  • Content Excellence: Optimized existing content and created new, engaging material for users and search engines.
  • Technical SEO Enhancements: Implemented critical technical improvements, including site speed optimization and schema markup.
Phase 3: Off-Page Brilliance
  • Backlink Mastery: Executed a meticulous backlink strategy, securing high-quality links from authoritative sources.
  • Content Marketing Excellence: Developed a robust content marketing plan, establishing Signet Jewelers as an industry thought leader.

Ongoing Success

  • Continuous Content Updates: Regularly updated and added fresh content to maintain relevance and user engagement.
  • Monitoring and Adaptation: Constantly monitored performance metrics, adapting strategies based on emerging trends and algorithm updates.

Outstanding Results

  • 35,677 Organic Keywords Ranking: Demonstrates the website’s visibility across a diverse range of search queries.
  • 506,164 Organic Monthly Traffic: Reflects the substantial increase in targeted traffic to Signet Jewelers’ website.
  • Domain Authority of 48: A testament to the website’s credibility and authority in the industry.
  • 557,830 Total Backlinks: Showcase of a robust and well-established online presence.

Why Choose Our Ongoing SEO Services?

  1. Sustainable Growth: Our strategic, long-term approach ensures consistent and sustainable growth.
  2. Adaptability: SEO is an evolving landscape; our strategies adapt to changes to maintain and improve rankings.
  3. Proven Success: Signet Jewelers’ journey from limited visibility to an industry powerhouse is a testament to our expertise.

Invest in Your Digital Success

For a monthly investment, your business can embark on a similar journey to online success. Partner with us to unlock your website’s true potential and dominate your industry.

About The Business:

Signet Jewelers is the world’s largest retailer of diamond jewelry and the largest specialty jewelry retailer in the US, UK and Canada.