kitchenware web 5

This Pilgrim Life SEO Case Study

Case Study: This Pilgrim Life – Transforming an E-commerce Store through Strategic SEO


This Pilgrim Life, an e-commerce store specializing in home items and kitchenware products, sought the expertise of our SEO team to enhance its online visibility and organic traffic.

Initial Assessment:

  • Organic Keywords Ranking: 0
  • Organic Monthly Traffic: 0
  • Domain Authority (DA): 10
  • Total Backlinks: 0


  1. Increase organic keyword rankings.
  2. Boost organic monthly traffic.
  3. Improve domain authority on Google.
  4. Establish a strong backlink profile.


Phase 1: Website Optimization

  1. Keyword Research:
    • Conducted in-depth keyword research to identify relevant and high-volume keywords in the home and kitchenware niche.
  2. On-Page SEO:
    • Optimized meta tags, headers, and content with selected keywords.
    • Improved website architecture and navigation for a better user experience.

Phase 2: Content Creation and Marketing

  1. Blog Creation:

    • Developed a blog section and published high-quality, informative content related to home and kitchenware.
  2. Content Marketing:

    • Implemented a content marketing strategy to promote blog articles through social media and industry-related forums.

Phase 3: Link Building

  1. Guest Posting:

    • Collaborated with relevant blogs and websites for guest posting opportunities to acquire high-quality backlinks.
  2. Broken Link Building:

    • Identified broken links on authoritative websites and offered our content as a replacement.

Phase 4: Performance Monitoring and Refinement

  1. Analytics:
    • Monitored website performance using Google Analytics and other SEO tools.
    • Made data-driven adjustments to the strategy based on user behavior and keyword performance.


  • Organic Keywords Ranking: 53,209
  • Organic Monthly Traffic: 33,292
  • Domain Authority (DA): 46
  • Total Backlinks: 14,926


Through a strategic and phased approach, we were able to transform This Pilgrim Life into a prominent player in the home and kitchenware market. The combination of on-page optimization, content marketing, and a robust link-building strategy led to significant improvements in organic search rankings, traffic, domain authority, and backlink profile.

This achievement showcases the effectiveness of a comprehensive SEO strategy in enhancing the online presence of an e-commerce store. The success achieved over time underscores the importance of ongoing efforts and collaboration between the client and the SEO team.

About The Business:

This Pilgrim Life is a ecommerce store selling home items and kitchenware products