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Nordic Nest SEO Case Study

Case Study: Nordic Nest – A Strategic SEO Journey


Client: Nordic Nest

Objective: Establish Nordic Nest as a leading online destination for Scandinavian home accessories and furniture, driving organic traffic and brand authority. 

Initial Challenges and Rigorous Analysis:

  1. Website Audit:

    • Identified and resolved critical technical issues affecting site performance and user experience.
    • Addressed intricate problems related to crawl errors, broken links, and mobile-friendliness.
  2. Comprehensive Keyword Research:

    • Conducted an exhaustive analysis to uncover high-volume and niche keywords, considering both short and long-tail variations.
    • Analyzed competitor strategies, identifying unique opportunities and gaps.

Rigorous On-Page Optimization:

  1. Content Strategy:

    • Developed a nuanced content strategy, focusing on both informational and transactional content.
    • Optimized existing content and created in-depth articles to meet user intent.
  2. Technical Overhaul:

    • Implemented advanced schema markup to enhance search engine understanding.
    • Overhauled website architecture for better crawlability and indexation.

Strategic Off-Page Optimization:

  1. Link Building Campaign:

    • Launched a targeted link-building campaign, securing high-quality backlinks through strategic partnerships and guest posts.
    • Mitigated challenges related to algorithmic updates affecting link quality.
  2. Social Media Engagement:

    • Orchestrated a comprehensive social media strategy to increase brand visibility and generate social signals.
    • Navigated industry-specific challenges to optimize social media presence.

Continuous Monitoring and Adaptive Strategies:

  1. Data-Driven Analytics:

    • Implemented robust analytics tracking, allowing real-time monitoring of user behavior, conversions, and site performance.
    • Adapted strategies based on granular data insights, ensuring continual improvement.
  2. Agile Response to Algorithm Updates:

    • Stayed vigilant to search engine algorithm changes, adjusting tactics promptly to maintain and enhance rankings.
    • Navigated unforeseen challenges presented by industry dynamics and emerging trends.

Impressive Results Achieved:

  • Organic Keywords Ranking: 228,084
  • Organic Monthly Traffic: 254,013
  • Domain Authority: 58
  • Total Backlinks: 280,950


The success of Nordic Nest’s SEO journey is a testament to the meticulous and strategic approach employed throughout the campaign. Overcoming initial challenges, implementing advanced technical solutions, and navigating the ever-evolving SEO landscape has solidified Nordic Nest’s position as a premier online destination. Continuous monitoring and adaptive strategies remain integral, ensuring sustained growth and resilience in the face of industry changes.

About The Business:

At Nordic Nest you will find home accessories design and Scandinavian furniture from a broad range of exclusive Scandinavian brands, including modern and innovative brands such as Ferm Living