beauty web 1

Kiehl's SEO Case Study

Objective: Increase organic visibility, traffic, and authority for Image Skin Care’s website.

Challenges Faced:

  • Conducted a comprehensive website audit to identify existing challenges and opportunities.
  • Researched competitors and industry trends to inform the SEO strategy.
  • Aligned SEO goals with overall business objectives through collaboration with the marketing team.

Key Strategies Implemented:

  • Conducted extensive keyword research to identify target keywords related to clinical skincare, safe ingredients, and smart botanicals.
  • Optimized meta tags, headers, and content for relevant keywords to enhance on-page SEO.
  • Improved website structure and navigation for a better user experience.
  • Launched a blog section for regular publication of high-quality, informative content.
  • Initiated an outreach campaign to secure backlinks from reputable skincare professionals and influencers.

Technical SEO Enhancements:

  • Resolved technical issues such as page speed optimization and mobile responsiveness.
  • Implemented SSL certificate for a secure browsing experience.
  • Conducted a thorough backlink analysis and disavowed toxic links.

Results Achieved:

  • 57,377 organic keywords ranking.
  • 364,279 monthly organic traffic.
  • Domain Authority increased to 52.
  • A total of 75,109 high-quality backlinks.

Competitor Analysis:

  • Positioned Image Skin Care favorably against competitors in terms of keyword rankings and other relevant metrics.

Client Involvement:

  • Collaborated with the client on content creation, leveraging the expertise of the aesthetician and plastic surgeon.
  • Encouraged and incorporated client feedback throughout the SEO process.

Testimonials or Quotes:

  • Include quotes or testimonials from the client expressing satisfaction with the results and your services.

Conclusion: Through a strategic and holistic approach to SEO, Image Skin Care experienced significant improvements in organic visibility, traffic, and domain authority. The success can be attributed to a combination of on-page optimization, content development, technical enhancements, and continuous monitoring and adjustments. This case study underscores the importance of collaboration, strategic planning, and ongoing effort in achieving and sustaining success in the competitive skincare industry.

About The Business:

Kiehl’s is an American cosmeticsĀ brand retailer that specializes in skin, hair, and body care products