menswear web 5

Portabella Stores SEO Case Study

Case Study: Portabella Stores SEO Transformation


Client: Portabella Stores

  • Business: Retailer specializing in designed tuxedo suits.
  • Goals: Increase online visibility, organic traffic, and establish authority in the market.

Website Audit and Research

  • Activities:

    • Conducted a thorough website audit to identify technical issues, on-page SEO problems, and opportunities for improvement.
    • Researched industry keywords, competitors, and market trends.
  • Outcomes:

    • Identified critical on-site issues affecting SEO performance.
    • Compiled a list of relevant keywords for targeted optimization.

On-Page Optimization

  • Activities:

    • Implemented on-page SEO optimizations, including title tags, meta descriptions, header tags, and content improvements.
    • Created and optimized product pages for relevant keywords.
  • Outcomes:

    • Improved overall on-page SEO elements.
    • Enhanced the relevance and quality of product pages.

Technical SEO Enhancements

  • Activities:

    • Addressed technical issues such as site speed, mobile responsiveness, and crawlability.
    • Implemented schema markup for better search engine understanding.
  • Outcomes:

    • Improved website performance and user experience.
    • Enhanced search engine visibility through technical optimizations.

Content Marketing and Link Building

  • Activities:

    • Developed a content marketing strategy, including blog posts, articles, and guides related to tuxedo fashion.
    • Initiated a link-building campaign to acquire high-quality backlinks from relevant websites.
  • Outcomes:

    • Increased organic traffic through valuable content.
    • Built a diverse and authoritative backlink profile.

Local SEO and Social Media Integration

  • Activities:

    • Optimized Google My Business listing for local search.
    • Integrated social media channels to amplify brand presence.
  • Outcomes:

    • Improved local search visibility.
    • Increased social media engagement and referral traffic.

Monitoring and Adjustments

  • Activities:

    • Implemented advanced analytics to monitor key metrics.
    • Adjusted strategies based on performance data.
  • Outcomes:

    • Monitored and sustained positive trends in organic traffic and keyword rankings.
    • Adapted strategies for ongoing optimization.


  • Organic Keywords Ranking: 2,392
  • Organic Monthly Traffic: 23,445
  • Domain Authority (Google): 23
  • Total Backlinks Created: 1,649


Through a strategic and holistic SEO approach, Portabella Stores experienced significant growth in online visibility, organic traffic, and domain authority. The combination of on-page optimizations, technical enhancements, content marketing, and a focused link-building campaign contributed to the website’s success.

About The Business:

Portabella Stores sells Designed tuxedo suits for long lasting impression, each piece epitomized for timeless elegance and unparalleled craftsmanship