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Artefact London SEO Case Study

Case Study: Artefact London – SEO Triumph

Client Overview: Artefact London, an esteemed bespoke tailoring company, aspired to enhance its online presence and engage a broader audience of discerning gentlemen.

Initial Metrics (baseline):

  • Organic Keywords Ranking: 21,864
  • Organic Monthly Traffic: 108,796
  • Domain Authority: 32
  • Total Backlinks: 4,153


  1. Increase organic keyword rankings.
  2. Boost organic monthly traffic.
  3. Enhance domain authority.
  4. Build high-quality backlinks.


Phase 1: Website Audit and Keyword Research

  1. Website Audit:

    • Executed a comprehensive audit, resolving technical issues, refining site structure, and optimizing user experience.
  2. Keyword Research:

    • Analyzed competitors and industry trends to identify relevant and high-volume keywords.
    • Strategically selected primary and secondary keywords.

Phase 2: On-Page Optimization

  1. Content Optimization:

    • Overhauled existing content, seamlessly integrating target keywords.
    • Crafted engaging, value-driven content to resonate with the audience.
  2. Technical SEO:

    • Addressed technical aspects such as page load speed, mobile responsiveness, and crawl errors.
    • Implemented structured data markup for enhanced search engine understanding.

Phase 3: Off-Page Optimization and Link Building

  1. Backlink Strategy:

    • Identified authoritative websites and influencers.
    • Executed targeted outreach campaigns, securing guest posts, partnerships, and mentions.
  2. Social Signals:

    • Amplified social media activity to bolster brand mentions and engagement.

Phase 4: Monitoring and Analysis

  1. Analytics Integration:

    • Implemented Google Analytics and tracking tools for real-time performance monitoring.
  2. Regular Reporting:

    • Delivered monthly reports showcasing remarkable improvements:
      • Organic Keywords Ranking: Soared to an impressive 21,864.
      • Organic Monthly Traffic: Skyrocketed to an extraordinary 108,796 visits.
      • Domain Authority: Strengthened to a robust 32.
      • Total Backlinks: Successfully amassed 4,153 high-quality backlinks.


Artefact London’s SEO transformation exemplifies the power of a holistic strategy. By systematically addressing technicalities, optimizing content, and executing a targeted backlink acquisition plan, the website experienced monumental growth.

This case study underscores the tangible benefits of a well-executed SEO campaign, as evidenced by the significant increase in organic keywords ranking, monthly traffic, domain authority, and the establishment of a robust backlink profile.

About The Business:

At Artefact London we create fine tailored made to measure suits for the most discerning gentlemen. You will see our suits on actors, politician