pet product web 5

The Natural Dog SEO Case Study

Case Study: Elevating The Natural Dog through Strategic and Ongoing SEO Implementation

Background: The Natural Dog, a local pet retail store with multiple locations in Newburyport, Hamilton, Middleton, and Danvers, MA, partnered with our SEO team to embark on a transformative journey to enhance online visibility, increase organic traffic, and establish itself as a holistic health and wellness authority for pets.

Objective: The primary goal was to implement a comprehensive and ongoing SEO strategy to continually improve organic keyword rankings, boost organic monthly traffic, increase domain authority on Google, and generate a substantial number of high-quality backlinks over an extended period.

Challenges Faced:

  • Fierce local competition within the pet retail sector.
  • Limited online visibility and keyword rankings.
  • Aiming to establish a robust presence in holistic pet health.

Strategic Steps Taken:

Step 1: Rigorous Website Audit and Keyword Research:

  • Conducted a meticulous website audit to identify and address technical issues, on-page optimization opportunities, and content gaps.
  • Extensive keyword research to identify relevant and high-volume search terms in the pet retail and holistic health niche.

Step 2: Ongoing On-Page Optimization and Content Strategy:

  • Implemented continuous on-page SEO enhancements, optimizing meta tags, improving content structure, and enhancing internal linking.
  • Developed and executed a dynamic content strategy, producing regular blog posts, product guides, and holistic health resources for pets.

Step 3: Persistent Local SEO Implementation:

  • Constantly optimized Google My Business profiles for all locations to enhance local search visibility.
  • Consistently implemented local schema markup and ensured consistent business information across online directories.

Step 4: Continuous Technical SEO Enhancements:

  • Addressed and continually monitored technical issues identified in the website audit, ensuring optimal website speed, fixing broken links, and maintaining mobile responsiveness.
  • Applied advanced schema markup consistently to enhance ongoing search engine visibility.

Step 5: Sustained Content Creation and Long-Term Link Building:

  • Continued regular creation of high-quality, informative content to engage and educate the target audience.
  • Executed a persistent and strategic link-building campaign, fostering partnerships with local pet influencers, veterinarians, and relevant publications over the long term.


  • 4,713 organic keywords ranking, showcasing the dedication to comprehensive keyword optimization.
  • 4,020 monthly organic traffic, representing a significant and sustained increase from the baseline.
  • Domain Authority on Google increased to 25, establishing the website as a consistent authority in the pet retail and holistic health space.
  • Successfully generated 265,976 high-quality backlinks, highlighting the continuous effort to bolster the website’s authority and search engine rankings.

Conclusion: The success achieved by The Natural Dog is a testament to the sustained and comprehensive SEO strategy implemented over an extended period. This case study underscores the commitment and ongoing dedication required for effective SEO. Our services are designed to provide continuous value, ensuring that your website not only achieves but maintains and improves its online visibility, ultimately driving long-term success in the ever-evolving digital landscape

About The Business:

The Natural Dog is an independent local pet retail store located in Newburyport, Hamilton, Middleton and Danvers MA. We promote and represent holistic health and wellness for dogs and cats.