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Basis Pet SEO Case Study

Case Study: Basis Pet – Navigating Challenges for SEO Triumph

Strategy Overview:

Step 1: Thorough SEO Audit:

  • Objective: Identify and address underlying issues impacting online presence.

  • Challenges Overcome:

    • Technical Hurdles: Uncovered critical technical issues affecting crawlability.
    • Keyword Gap: Identified a significant gap in target keyword utilization.

Step 2: On-Page Optimization

Objective: Revamp website content and structure for enhanced search engine visibility.

  • Challenges Overcome:

    • Competitive Landscape: Navigated a competitive market to carve a unique on-page identity.
    • Content Restructuring: Overhauled product descriptions and meta tags for optimal relevance.

Step 3: Content Strategy and Creation

Objective: Develop compelling content to engage and educate the target audience.

  • Challenges Overcome:

    • Content Gap: Addressed a lack of informative content on pet safety and product quality.
    • User Engagement: Focused on creating shareable content to boost audience interaction.

Step 4: Robust Link Building Campaign

  • Objective: Elevate domain authority through strategic backlink acquisition.

  • Challenges Overcome:

    • Building Relationships: Nurtured connections with influencers and bloggers for backlink opportunities.
    • Algorithm Changes: Adapted to search engine algorithm shifts for sustained link-building success.

Step 5: Monitoring and Adjustments (Ongoing)

  • Objective: Continuously analyze performance and make data-driven adjustments.

  • Challenges Overcome:

    • Algorithmic Fluctuations: Responded proactively to Google algorithm changes to maintain rankings.
    • Competitor Adaptations: Adjusted strategies based on competitor movements in the online space.

Results (November 2023):

  • Keywords Ranking: 4,442
  • Organic Monthly Traffic: 14,384
  • Domain Authority (DA): 25
  • Total Backlinks: 1,829


The journey to transform Basis Pet’s online presence was marked by overcoming significant challenges. The meticulous approach to each step of the SEO process, coupled with adaptability to industry dynamics, resulted in substantial growth in keyword rankings, organic traffic, and domain authority. This success was not achieved overnight but through persistent efforts and strategic adjustments.

Future Recommendations:

  • E-commerce Optimization: Implement advanced strategies to optimize the e-commerce experience and maximize conversion rates.
  • Social Media Amplification: Extend the brand’s reach through targeted social media campaigns and community engagement initiatives.

About The Business:

Basis Pet been making and selling the safest pet bowls on the market.