realestate web 1

Clever SEO Case Study

Case Study: Elevating Clever’s SEO Performance

Objective: To enhance Clever’s online visibility, increase organic keyword rankings, boost organic monthly traffic, and improve domain authority and backlink profile.

Initial Website Audit: Conducted a comprehensive audit to identify existing issues and opportunities. This involved assessing on-page factors, technical SEO, content quality, backlink profile, and user experience.

Keyword Research and Strategy: Identified target keywords relevant to Clever’s business and created a comprehensive keyword strategy. Focused on long-tail keywords to capture specific search intent.

On-Page Optimization: Optimized meta titles, descriptions, headers, and content throughout the website based on the chosen keywords. Ensured a clear and concise structure for both users and search engines.

Technical SEO Enhancements: Addressed technical issues such as site speed optimization, mobile responsiveness, crawlability, and XML sitemap optimization to improve overall website health.

Content Creation and Optimization: Developed high-quality, informative content focusing on the identified keywords. Ensured content was not only keyword-rich but also provided value to users. Optimized existing content for better relevance.

Link Building Campaign: Implemented a strategic link-building campaign to acquire high-quality backlinks from reputable sources within the real estate industry. Utilized a combination of guest posting, outreach, and content marketing.

Ongoing Monitoring and Adjustments: Continuously monitored website performance using tools like Google Analytics and Google Search Console. Made necessary adjustments based on algorithm updates, industry changes, and competitor analysis.


  • Organic Keywords Ranking: 228,802
  • Organic Monthly Traffic: 424,752
  • Domain Authority: 55
  • Total Backlinks: 137,812


Through a systematic and holistic approach to SEO, Clever experienced significant improvements in organic search visibility, traffic, domain authority, and backlink profile. The implementation of best practices and ongoing monitoring allowed for continuous optimization, resulting in the achieved milestones.

About The Business:

Clever works with more than 14,000 agents across the USA from major brands and top regional brokerages, like Keller Williams, Century 21, RE/MAX, and more. They provide there partners with a steady stream of new business so they can focus their attention on doing what they do best: Selling and buying homes