realestate web 3

Proper Star SEO Case Study

Case Study: Transforming Proper Star’s SEO Landscape


Client: Proper Star Objective: Enhance SEO performance for real estate solutions

Initial Situation:

  • Organic Keywords Ranking: Not specified
  • Organic Monthly Traffic: Not specified
  • Domain Authority (DA): Not specified
  • Total Backlinks: Not specified

Strategy and Implementation:

Step 1: Comprehensive SEO Audit

  • Conducted an in-depth SEO audit to identify key opportunities for improvement.
  • Analyzed competitor strategies to benchmark against industry standards.

Step 2: Keyword Research and Strategy

  • Executed thorough keyword research to pinpoint relevant and high-volume search terms.
  • Developed a targeted keyword strategy centered around real estate solutions and innovation.

Step 3: On-Page Optimization

  • Optimized meta tags, headings, and content to enhance relevance for target keywords.
  • Improved website structure and navigation for a seamless user experience.
  • Implemented schema markup to boost search result visibility.

Step 4: Content Marketing and Link Building

  • Created and promoted high-quality, shareable content related to real estate innovation.
  • Launched a strategic link-building campaign, securing backlinks from reputable industry websites.
  • Engaged in guest posting and outreach to broaden the website’s online presence.

Step 5: Technical SEO Enhancements

  • Addressed technical issues identified during the audit, focusing on site speed and mobile responsiveness.
  • Implemented SSL security for a secure browsing experience.
  • Submitted an updated sitemap to search engines for improved crawling and indexing.


  • Organic Keywords Ranking: 213,057
  • Organic Monthly Traffic: 316,220
  • Domain Authority (DA): 29
  • Total Backlinks: 29,497


Through a strategic and comprehensive approach to SEO, Proper Star experienced significant growth in organic visibility and website authority. The implemented tactics not only increased keyword rankings and organic traffic but also fortified the overall online presence in the competitive real estate solutions market.

About The Business:

Proper Star propose innovative solutions to ease, simplify, accelerate and secure your real estate projects