travel agency web 1

Babaaz Travels SEO Case Study

Case Study: Babaaz Travels & Tours International SEO Optimization

Background: Babaaz Travels & Tours International, a premier travel agency in Lahore, aimed to elevate its online presence and broaden its audience reach. The objective was to increase organic keyword rankings, boost monthly organic traffic, enhance domain authority on Google, and establish a robust backlink profile.

Phase 1: Website Audit and Keyword Research

  1. Website Audit:

    • Conducted a comprehensive website audit to identify technical issues, usability concerns, and on-page optimization opportunities.
    • Addressed and resolved critical issues, including page load speed, mobile responsiveness, and broken links.
  2. Keyword Research:

    • Undertook thorough keyword research to identify relevant and high-traffic keywords related to travel, visit visas, air tickets, and tour packages.
    • Selected target keywords based on relevance, search volume, and competition.

Phase 2: On-Page Optimization

  1. Content Optimization:

    • Optimized existing content to naturally include target keywords.
    • Added new content such as blog posts and destination guides to provide value and target additional keywords.
  2. Meta Tags and Descriptions:

    • Updated meta tags and descriptions for all pages to enhance click-through rates from search engine results.

Phase 3: Off-Page Optimization and Backlink Building

  1. Backlink Strategy:

    • Developed a backlink strategy focusing on high-quality and relevant websites in the travel and tourism industry.
    • Utilized guest posting, outreach campaigns, and partnerships to secure backlinks.
  2. Social Media Integration:

    • Integrated social media platforms to increase brand visibility and drive traffic.
    • Shared engaging and informative content to encourage social sharing.

Phase 4: Monitoring and Analysis

  1. Ranking Monitoring:

    • Regularly monitored keyword rankings using SEO tools to track progress.
    • Made adjustments to the strategy based on performance data.
  2. Traffic Analysis:

    • Analyzed website traffic patterns and user behavior using tools like Google Analytics.
    • Identified sources of organic traffic and optimized for user engagement.


  • Organic Keywords Ranking: Increased from initial levels to 884 keywords.
  • Monthly Organic Traffic: Grew from the initial baseline to 9,417 sessions per month.
  • Domain Authority: Improved from the initial level to 16 on Google.
  • Backlinks: Successfully built a total of 470 high-quality backlinks.

Conclusion: Through a systematic and comprehensive SEO strategy, Babaaz Travels & Tours International experienced significant growth in online visibility, keyword rankings, and website authority. The achieved results showcase the effectiveness of the implemented strategies.

About The Business:

Babaaz Travels & Tours International is a pioneer travel agency in Lahore. You can get visit visa consultation, air tickets, tour packages & more