travel agency web 2

Bliss Travels SEO Case Study

Bliss Travels & Tours (PVT) LTD SEO Case Study


Bliss Travels & Tours (PVT) LTD, a prominent travel agency based in Lahore, Pakistan, aimed to strengthen its online presence and boost organic search performance. The goal was to position the company as a leading player in the travel industry, emphasizing services such as visa consultancy, ticketing, tour packages, Hajj & Umrah deals.


  1. Increase organic keyword rankings.
  2. Boost monthly organic traffic.
  3. Improve domain authority on Google.
  4. Build a robust backlink profile.


Phase 1: Initial Website Audit and Keyword Research
  1. Website Audit:

    • Conducted a comprehensive audit to identify technical issues, on-page SEO opportunities, and areas for improvement.
  2. Keyword Research:

    • Conducted extensive keyword research to identify relevant terms with high search volumes and low competition.
Phase 2: On-Page Optimization
  1. Content Optimization:

    • Revised and optimized existing content to include targeted keywords.
    • Created new, engaging content to enhance the website’s relevance.
  2. Meta Tag Optimization:

    • Improved meta titles and descriptions to increase click-through rates from search engine results pages (SERPs).
Phase 3: Off-Page Optimization and Link Building
  1. Link Building Strategy:
    • Implemented a strategic link-building campaign focusing on high-quality, authoritative websites in the travel industry.
    • Engaged in guest posting, outreach, and relationship building to acquire relevant backlinks.
Phase 4: Technical SEO Enhancements
  1. Technical SEO Fixes:
    • Addressed website speed issues, fixed crawl errors, and ensured mobile-friendliness.
    • Implemented schema markup for enhanced search engine visibility.
Phase 5: Monitoring and Iteration
  1. Analytics and Reporting:

    • Regularly monitored website performance using tools like Google Analytics and Google Search Console.
    • Generated monthly reports to track progress and identify areas for improvement.
  2. Iterative Optimization:

    • Made ongoing adjustments based on performance data, algorithm updates, and changes in the competitive landscape.
  • Organic Keywords Ranking: 2,403
  • Organic Monthly Traffic: 104,725
  • Domain Authority (Google): 14
  • Total Backlinks Created: 1,400

Through a systematic and comprehensive SEO strategy, Bliss Travels & Tours (PVT) LTD experienced significant improvements in organic visibility, website traffic, and domain authority. The collaborative efforts in on-page optimization, off-page link building, and continuous monitoring led to the establishment of a robust online presence within the travel industry.

About The Business:

Bliss Travels & Tours (PVT) LTD is one of the best travel agency in Lahore, Pakistan. Which offers visa consultancy, tickets, tour packages, Hajj & Umrah deals